The word “persuasion” makes people feel uneasy. It conjures up images of mind control or the dark arts. But in reality, persuasion is a part of our daily lives and comes in different forms.
Have you watched a show or listened to a new band based on the recommendation of a friend?
Have you ever returned a favor or assisted someone who’s helped you before?
How you ever taken the advice of someone you respected as a mentor?
These are all examples where you’re under the influence of persuasion. You can choose to deny it or you can learn how it works and use it to your advantage.
Dr. Robert Cialdini spent years researching persuasion and in 1984 released his groundbreaking book, Influence: The Psychology of Persuasion. While the book has a focus towards marketing, the principles apply to social psychology — including our romantic relationships.
Now before I get a dozen hate mails, I’m not condoning trickery or manipulation. Persuasion can’t control someone to do something against their will. But it is a powerful tool that can be used for good or evil.
Since I’m not into doing bad things (only naughty stuff), I’m going to focus on healthy, honest ways to implement persuasion. To help women naturally see you as a romantic interest and want to move things towards an intimate connection.